In 2000, Steve and Anne Deli embarked on an exciting journey by purchasing their first Harley-Davidson dealership in Orlando, Florida. Their connection to the world of Harley-Davidson runs deep.
Steve, once an investment banker, played a pivotal role in saving Harley from the edge of bankruptcy and then guiding it to a successful initial public offering in 1980’s. He also created and ran Harley-Davidson Financial Services. Anne's Harley expertise began as a consultant for a Brand Development project in Europe, eventually leading her to serve as Vice President of Brand, Global Marketing, and Global Licensing at Harley-Davidson, Inc. Growing up in Milwaukee, Wisconsin (coincidentally next to the Harley family), she was steeped in the Harley culture from an early age.
Today, Anne and Steve Deli proudly own 13 Harley-Davidson locations, including 9 dealerships across Florida, Kentucky, Pennsylvania, Ohio, and New Hampshire, as well as standalone retail stores in iconic locations such as Walt Disney World and Key West.