About Orlando Harley-Davidson

The Owners' Remarkable Story

Steve Deli, owner of Orlando Harley-Davidson, is a "savior" of Harley-Davidson: as an investment banker, he saved the company from bankruptcy in the late 1980s, and then led Harley's IPO (initial public offering). Not resting on his laurels, he started Harley-Davidson Financial Services and led it until he purchased Orlando Harley-Davidson in 2000. He is praised in the famous book of Harley-Davidson's turnaround, Well Made in America, and is featured on the Discovery Channel and at the Harley-Davidson Museum in Milwaukee, Wisconsin.

Anne Deli is no stranger to Harley either. She grew up in Milwaukee, Wisconsin next to Bill Harley, son of the founder, who took her on rides in the sidecar of his motorcycles (She called him "Shaggy Dog" because of his long, bushy side-burns). She went on to help define the Harley brand of today, as Vice President and head of Global Marketing at Harley-Davidson Motor Company.

Hear the incredible story in Steve's own words.

Orlando Harley-Davidson has grown exponentially under the leadership of Steve and Anne Deli to be one of the largest and most successful dealerships in the world. They also own dealerships in New Hampshire (Laconia Harley-Davidson and White Mountain Harley-Davidson), in the home to the oldest Motorcycle Rally in America - Laconia Bike Week. Working with the local dealers, Steve and Anne have opened, and own and operate 15 Harley-Davidson retail stores across the country. They are dedicated to the Harley-Davidson brand, as is the customer base who ride Harleys or dream about riding Harleys.

"The Harley-Davidson brand is an extraordinary one. It has survived and thrived since 1903 because of the loyalty of its customers, and the lifestyle that it represents - an authentic one, where the motorcycle is the heart and soul of how its owners spend their time." says Steve Deli. "There is no brand like it. Nor will there ever be - Harley is unique, as well as being allusive. The love and dedication to the brand overwhelms all" adds Anne Deli.